As a rule, it is more profitable to have a handful of big and busy clients rather than dozens of smaller ones. You can be more productive and efficient doing repeat business with familiar clients. There is no learning curve and less administrative and marketing overhead. The more of these big clients in your portfolio, […]
General
Freelancers vs. entrepreneurs
Are freelancers just small-scale entrepreneurs? Not really. Are entrepreneurs just mega-freelancers? No. Freelancers and entrepreneurs are separate species. They are wired differently. I know plenty of freelancers and quite a few entrepreneurs, and like them both. But they seek different satisfactions, have different heroes, and have different daydreams. The main point of commonality: neither can […]
Your freelance toolbox
What should you stock in your tool box? You’ll need optimism. You must believe things will work out. You need confidence. Two sets of that, plus a spare. And a back-up. You can’t work scared. Clients will sense it and be uneasy. Confidence will trump almost anything. You also need your skill. Whether that is […]