Staying lean, staying minimal

Things always get better when I start throwing things away. When I make myself get rid of junk that doesn’t work, doesn’t matter, doesn’t contribute. My head clears and the money flows. That’s because the freelance business model is inherently simple. Elegantly simple. The simpler you keep it, the more profitable it is. You’ll be(…)

How to tell if you’re a pro

Do you feel like a pro yet? It matters. Feeling like a pro helps you get through the day. And when you’re a pro, clients sense it. I thought I became a ‘professional’ the first time I wrote some stuff and got paid for it. I hung out my sign. I landed an assignment. They(…)

Should you be a company? Or just you?

If you are just you, be you. Your name. If you get famous at your craft, it will be under your name. Not under something like The Write Stuff.¬† If you are truly a company, meaning you have nine or eleven or three people working for you, then bill yourself as a company if you(…)

Introvert freelancer, extravert freelancer

Last weekend, I was chatting with a young web designer. She hated her job, but felt stuck. “I’m much too introverted to freelance,” she said. “I could never go out and sell myself.” Whoa, I thought. That’s an interesting perception. And so utterly backwards. If anything, freelancing is the ideal career for us card-carrying introverts.(…)

Landing the dream project: How much eager beaver?

A juicy-looking project arrives on your doorstep. Maybe a client who could change everything. Or at least get the mortgage paid for the next few months. How do you play it? How eager should you sound? The answer is: ¬†About 74% eager. And be eager about the right thing. I have gotten this wrong about(…)

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