Let’s say you want to earn $150,000 this year. Okay. Can do. Here’s the math: To pull in $150,000, you need to attract at least 150 clients who spend about $1,000 a year on your stuff. (Every week, you must snag three new clients. They need to arrive on a conveyor belt.) Or, you need [...]
The freelancer’s right to bail (TM)
This will spare you untold agony. And it can shape your career for the better. Let me explain. We freelancers must occasionally endure a lot of crap that never besets our properly-employed bretheren. Such as the client who doesn’t send the damn check. Clients who can’t make up their minds. Clients who themselves can’t design [...]
How to finesse 156% more referrals
Yes, we want referrals. We want a plethora of referrals. A veritable parade of referrals. We want our phones to ring, two or three times a week, with calls like this: “Hi, I’m Ruth Martin. I got your name from Ted Baker who says you’re something of a genius with copy. We are revamping our [...]
Selling idea: Can this work?
I’ve been holed up working on a batch of new material on winning the bigger-money clients. And this idea came bubbling up from the deep. I have never tried this, nor seen it done, so it comes without warranty of any kind. I am posting the recipe without having baked this particular soufflé. Here’s the [...]
They can’t do what you’re doing
Keep this top of mind. Especially on those days when you feel bullied about by some intimidating client. Or when you have to endure the friend who endlessly raves about her swell new job at this cool company where everybody makes a lot of money and they all get dental and there’s free sushi in [...]