What to charge

And how to get it


(Coming Soon)

Ever feel like you should be earning more for what you do?

Ever agonize over what to charge for a project?

Only to have the client say “that seems high”?

Or to discover you way bid too low?

Ever get bargained down by a client at the last minute?

Then wait forever to get paid?

We’ve all been there.

Too many times.

So let’s cut that out. Like now.

No more shooting ourselves in the wallet.

No more giving work away for a dollar.

We are working pros here. This is our living.

So let’s settle this money thing once and for all.

Without being jerks about it. Without being obnoxious.

(This is not about “F’ You, Pay Me. Doesn’t work.)

Here is Talking Money, the ebook. 

The big idea:

The money part of your profession is not rocket surgery.

Any nine-year-old can do the math. (We step through all that. It’s easy.)

The really hard part is learning to think like a pro.

How to get out of your own way.

How to talk about money with clients, as if it were the most natural thing in the world.

How to frame your quotes, craft estimates, finesse your proposals.

How you say it, and when, makes a huge difference.

(Easy to get this wrong.)

How to answer gnarly questions, like “How much do you charge?  Can you give me a quick estimate on this? Is this price negotiable? Why is this so much? We’re used to paying only XX.”

All while sounding elegantly smooth and likable.

So you can get on with the work. With the money thing handled.

Talking Money is $37. It comes as an easy-reading pdf.

Read it on your laptop, your iPad, Kindle, or even print it.

We’ll announce availability soon.

PS.  This one paragraph will pay for the book

There’s a place in the book, like halfway through:

“Clients seem to be less receptive to round numbers like $300. Or $1000, or $3000. It sounds like you pulled a figure out of the air.  As if you said ‘Hey, I bet I could get a thousand for this.

“So instead of quoting $400, make it $435.  It sounds more rational, more acceptable, as if it’s based on something.

“Instead of quoting $1000 (made up) say $1280. More money, but more reasonable to clients.”

One paragraph will fund the book. And there’s way more.




  1. Keith

    Hi Walt / Ivan,

    First off, great blog, learnt some good things here.
    When is your book –> Talking Money, going to be available?

    Best regards,


  2. Zoran

    Hi from Croatia 🙂

    I’m also interested in your book. I’ve read all articles, free PDF book, now…..
    When going to be available this Talking Money book really? 😀


  3. Money Mama

    My friends need this book. My colleagues need this book. Heck, I could probably use it myself! We’re on pins and needles here, Walt.
    Greetings from Germany


  4. Anthony

    Hi Walt,

    I like your style.
    It feels like I have known you for decades.
    I will surely keep on coming back here.
    Nice work , man!


  5. Urs

    On how much I charge a customer for ghostwriting and the gnarly question (why is this so much) I have had a very good, helpful experience: Explain your customer, why this costs what it costs. A customer once said to my proposition: «Oh, but this is very much. For this I can pay an employee for two whole days.» I answered: And how long do you think we (I never say «I», it is for obvious reasons always «we») are going to work on this? Case closed, job received, customer and me (sorry: «us) happy.


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