The conventional thinking goes like this: “Once I get more experience with ‘x’ and build up the portfolio, I’ll be able to charge more.” “As soon as a get a better feel for what clients like, I can get higher fees.” “When I sharpen my design philosophy a little, I can bump up my prices.” [...]
The best clients to chase
If you’re going to actively look for clients (as opposed to lie in wait for them), who should you be pursuing? What kinds of clients are worth hunting?
There’s a game plan in that excuse
You’re drawn to working on your own because you want to do it your way. You don’t want a boss. You hate punching a clock, asking permission to do stuff, going to meetings, trusting your fate to some company. You’d rather run your own life, and not be blown around by someone else’s winds. Yeah, [...]
Why we don’t charge a lot more.
1. We’re afraid we won’t get the assignment. It will go to the cheaper guy. 2. We’re afraid of being laughed at. “How much? For that? Are you serious? Wow, you are way out of line here.” 3. We’re afraid the client will say yes to that big juicy fee, and holy crap we’ll actually [...]
What your pricing says about you
What you quote for an assignment will send strong signals to a new client. Or a potential client. Your fee gives off subtle clues about the quality of your work, where you fit among other freelancers. It will even color how much the client likes what you deliver. Most of us, most of the time, [...]