Using low rates to attract clients

It seems tempting. Especially when you’re hearing a lot of ‘no’.  Or when you’re just starting out. You’re trying to get a foothold. Or, when you’ve hit a slow spot, and you want to scare up some quick assignments just to make the rent. So you think about dropping prices, offering low fees, just to get(…)

Little victories: Big hits from small jobs

This always makes my day. At 11:25 am or maybe 3:40 pm, I’m at the keyboard. I am ass-deep in some huge assignment that will last a week or two. (Or, I’m ass-deep in procrastinating, depending.) The phone rings. My client Kathleen. She tells me something has just happened in the insurance world. Some government(…)

How to raise a rate, boost a fee

Situation: You’ve been charging a client XXX for a certain type of piece. Or you’ve been billing them XX per hour. Or YY per page, per day, per meter. And now you need to raise that. Maybe because you guessed wrong initially. Maybe the work is a flaming hairball from hell. Maybe the client is(…)

Back to top