What we’re selling vs. What they’re paying for

It is easy to get too wrapped up in the details of what we do, and the minutiae of what we sell. That’s narrow thinking. Because what clients are buying, what truly makes the money change hands, is usually something else entirely. The richer and happier freelancers understand this. I stole the idea ages ago(…)

Should female freelancers charge more?

Do clients somehow, consciously or not, view male and female freelancers differently? Does that affect who gets hired? Does that affect who gets paid what? I’m beginning to think it does. At least around the edges. The other question is, even if your gender does matter, what can you do about it anyway? Is it(…)

Using low rates to attract clients

It seems tempting. Especially when you’re hearing a lot of ‘no’.  Or when you’re just starting out. You’re trying to get a foothold. Or, when you’ve hit a slow spot, and you want to scare up some quick assignments just to make the rent. So you think about dropping prices, offering low fees, just to get(…)

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