The scariest pricing idea ever. That works.

By Walt Kania in Money 112 Comments

[This is adapted from "Talking Money,"  coming soon from The Freelancery.] Here’s a pricing technique that sounds, at first, like the dumbest newbie move of all time. Call it ‘fill-in-the-blank’ invoicing.  Or ‘pay what you want’ pricing. The notion is, you do the work first, then let the client decide how much to pay for [...]

No portfolio yet? Try this trick

By Walt Kania in Starting out, Try This 3 Comments

What if you haven’t amassed a huge body of work to show clients? Or what if your portfolio is 82% skunk work that you’d rather keep under the bed? No problem. Dazzle them with makeovers.  Redesigns.  Rewrites. It’s actually a more interesting way to convey your skills, your voice, your sensibilities. Befores and afters Find [...]

Brains? Or brass? No contest.

By Walt Kania in The life 5 Comments

What if you needed to ratchet up your income, by oh, 43% or so? And pretty soon. Or what if you’re tired of scratching around with pipsqueak projects for D-list clients. You want to do work that means something, for clients with actual budgets? What should you focus on? What do you ramp up? Your [...]

Busting out of the pack

By Walt Kania in Good stories No Comments

I’m guessing, right about now, the traffic on the web site of photographer Brian Bloom is spiking, oh, about 1600% over normal.  And next week his phone will be ringing. It’s what you get for having the stones to be off-the-charts amazing.

Your first day freelance

By Walt Kania in The life No Comments

Do you remember the first day on your own? The day you stepped onto that swaying, shaking rope bridge over the chasm, without a job, in charge of your own fate? Here’s what I remember. I had set up an office in the basement. My desk was a folding table.  I had a stack of [...]

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