My friend Magda asks: When I blissfully escaped working in an office, I jumped into translation. But that’s not where my heart is. I have been “secretly” designing for some time. Recently, I showed some of my work to someone and she wanted to buy them and she ordered for more. I really want to try this out and I’m doing my best to make it work. My big question(…)
Freelance mantras that will save you.
I once started listing all the things I needed to work on to become a rich-ass superstar freelancer. I ended up with a list of sixteen things. It was all brilliant stuff I got from books. “Change mix of agency versus direct clients.” “Expand client prospecting/more regular. Newsletter?” “Target copy-intensive verticals.” “More diligent about time-tracking,(…)
When to work for free. Sort of.
Almost never, of course. This is, after all, our living. But when you are deep into a courtship of a new client, someone with work and money, and you’ve shared ideas and your stars seemed aligned, but you need a little something to inch the ball over the goal line. You need to tip the(…)
The best creative ritual: Begin
As the story goes, writer Ernest Hemingway always started his day’s work by meticulously and thoughtfully sharpening seven No. 2 pencils. Choreographer Twyla Tharp says that she can unfailingly assure a productive day by waking at 5:30 am, putting on her workout clothes, and hailing a cab to the gym. Once she does that, all(…)
The curse of the vendor class
Don’t be a vendor. Be a peer. A colleague. A co-conspirator. More money there. More respect. And also, more money. You may have to move up a notch in the client organization. Over the underlings. You are not fawning and begging and bargaining. That’s what suppliers do. Sell a little grander. Instead of delivering documents,(…)