Think carefully about how you make clients feel. Do they like to call you? Do they feel better after talking to you? This may sound like touchy-feely silliness, but it’s critical to your bottom line. Because clients will tend to business with you (or not) based on how you make them feel. It counts as(…)
When you’re not actively doing work for a client, be working on something of your own. Something you want to build just because you want to. Write some software, amass a collection, do a book, build some design templates, take pictures of ice crystals. Whatever you’re passionate about. Good example:
Think of it this way. In a cubicle job 100% of your income — the money you need for your family — comes from a single source. The boss has 100% control over 100% of your income. (Personally, that would scare the hell out of me.) If the job goes away, even through no fault(…)
Is entrepreneurship somehow a more worthy calling than freelancing? Some people think so. I disagree. True, in some circles, the ‘entrepreneur’ carries many more status points. The enterpreneur is the capitalist hero. He is Andrew Carnegie, Michael Dell, and the guys who invented Google. The kids who sold YouTube for a few billion.
As a rule, it is more profitable to have a handful of big and busy clients rather than dozens of smaller ones. You can be more productive and efficient doing repeat business with familiar clients. There is no learning curve and less administrative and marketing overhead. The more of these big clients in your portfolio,(…)