For ideas on the marketing side of freelancing, read Seth Godin. The refrain: Be unforgettably remarkable or go home. For help with the head-game, creative, staying-sane part, read Steven Pressfield: Amazing stuff happens when you quit diddling and do your work. Today Pressfield interviews Godin as part of a new series on the creative process.(…)
An interview with a younger Steve Jobs, about working with legendary Paul Rand on designing an identity (called a ‘logo’ back then) for NeXT Computer. Spoiler: The sticky-note quote: “I will solve your problem the best way I know how. And you will pay me. You don’t have to use it, but you will pay(…)
How much stuff do you need on your freelance web site? How many words, pictures, samples, blog posts and pages does it take to prompt a phone call or inquiry? Probably a lot less than you think. (Well, way less than I used to think.) I’ve been all over the map on this question. I’ve(…)
If there’s a book that should be wedged into every freelancer’s toolbox, it’s this one: The War of Art. It’s by Steven Pressfield, novelist and screenwriter who wrote The Legend of Bagger Vance, Gates of Fire, The Last of the Amazons, The Afghan Campaign,The Virtues of War, and most recently Killing Rommel. This guy(…)
I’m a bit embarrassed to relate this. And I do not advocate treating clients this way. It is childish and unprofessional. (But it felt good.) In general I adore my clients. I offer this only because the statute of limitations has expired. Here’s the story.