Yes, we want referrals. We want a plethora of referrals. A veritable parade of referrals. We want our phones to ring, two or three times a week, with calls like this: “Hi, I’m Ruth Martin. I got your name from Ted Baker who says you’re something of a genius with copy. We are revamping our(…)
Selling idea: Can this work?
I’ve been holed up working on a batch of new material on winning the bigger-money clients. And this idea came bubbling up from the deep. I have never tried this, nor seen it done, so it comes without warranty of any kind. I am posting the recipe without having baked this particular soufflé. Here’s the(…)
They can’t do what you’re doing
Keep this top of mind. Especially on those days when you feel bullied about by some intimidating client. Or when you have to endure the friend who endlessly raves about her swell new job at this cool company where everybody makes a lot of money and they all get dental and there’s free sushi in(…)
The MOO approach to freelancing
For me, business cards are about as useful as typewriter ribbons. In the past two years, I needed an actual, hand-outable business card maybe three times. But when I saw what MOO was doing with business cards, I simply had to buy 50 of them. Twice. With MOO, you design your cards with an ingenious(…)
How does it feel to work with you?
How do you look from the client’s side of the screen? What is it like to work with you on a project? Marketing people call that the customer experience. It’s the term for what it feels like to shop at a particular shoe store. How delightful it is to play with your new iPad. That(…)