This is a spooky phenomenon that I cannot explain. Don’t ask me what’s behind it, or how it works. But you can apparently invoke this to your advantage, almost at will. Let’s say your workload starts to slow down. Or you want to expand your stable of true fans. Or maybe you’re just itching for [...]
Try This
No portfolio yet? Try this trick
What if you haven’t amassed a huge body of work to show clients? Or what if your portfolio is 82% skunk work that you’d rather keep under the bed? No problem. Dazzle them with makeovers. Redesigns. Rewrites. It’s actually a more interesting way to convey your skills, your voice, your sensibilities. Befores and afters Find [...]
Steven Pressfield asks Seth Godin
For ideas on the marketing side of freelancing, read Seth Godin. The refrain: Be unforgettably remarkable or go home. For help with the head-game, creative, staying-sane part, read Steven Pressfield: Amazing stuff happens when you quit diddling and do your work. Today Pressfield interviews Godin as part of a new series on the creative process. [...]
The ultimate low-crap web site
How much stuff do you need on your freelance web site? How many words, pictures, samples, blog posts and pages does it take to prompt a phone call or inquiry? Probably a lot less than you think. (Well, way less than I used to think.) I’ve been all over the map on this question. I’ve [...]