How do you look from the client’s side of the screen? What is it like to work with you on a project? Marketing people call that the customer experience. It’s the term for what it feels like to shop at a particular shoe store. How delightful it is to play with your new iPad. That [...]
Clients
The best clients to chase
If you’re going to actively look for clients (as opposed to lie in wait for them), who should you be pursuing? What kinds of clients are worth hunting?
What your client wants. Really.
Sometimes the assignment isn’t what we think it is. In fact it’s often something else entirely. For me, things tend to go a lot smoother when I remember that. I get more work, more referrals, too.
Slightly devious client handling
First, let me go on record: I actually like most of my clients. It is always more profitable to treat your clients with utmost respect, to be on their side, to sweat out the best way to deliver what they want (even when it’s not what they say they want.) But if you have been [...]
Designer Paul Rand: Client Handling 101
An interview with a younger Steve Jobs, about working with legendary Paul Rand on designing an identity (called a ‘logo’ back then) for NeXT Computer. Spoiler: The sticky-note quote: “I will solve your problem the best way I know how. And you will pay me. You don’t have to use it, but you will pay [...]
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