When I send my video script to the producer, I always picture him reading it. In my mind, I see him shake his head in awe. “Gee, this guy Kania is good,” he says. “A full-on master.” But he isn’t thinking that at all. (Well, maybe for six seconds.) He is, of course, far more(…)
How do you look from the client’s side of the screen? What is it like to work with you on a project? Marketing people call that the customer experience. It’s the term for what it feels like to shop at a particular shoe store. How delightful it is to play with your new iPad. That(…)
If you’re going to actively look for clients (as opposed to lie in wait for them), who should you be pursuing? What kinds of clients are worth hunting?
Sometimes the assignment isn’t what we think it is. In fact it’s often something else entirely. For me, things tend to go a lot smoother when I remember that. I get more work, more referrals, too.
First, let me go on record: I actually like most of my clients. It is always more profitable to treat your clients with utmost respect, to be on their side, to sweat out the best way to deliver what they want (even when it’s not what they say they want.) But if you have been(…)