The general rules:
You can’t prevent your clients from hearing about elance.com or guru.com or Craigslist.
You can’t prevent others from pitching your client with a really low price.
You can’t disparage those low prices directly, nor the people who offer them. And it rarely works to raise fear, uncertainty and doubt about these ‘fly-by-nights.’
You can’t prevent a client from trying out one of these ultra-cheap sources.
You can’t collapse to your knees and match their prices. Nor should you even lower your prices as a concession.
Best bet. Actually, the only practical move: Let them go and try.
(I’m paraphrasing now . . . )
Client: “I found I can get this a lot cheaper.”
You: “That’s interesting. How much cheaper are they talking about?”
Client: Mentions a painfully low number. Like the loose change between the seats in your car.
You: “Gee, that’s an irresistible price alright.
“That’s like one of your customers saying he can buy one of your [whatever he sells] for nine cents. I don’t know how to deliver your kind of work for that. But if this source works out for you, you’ve found a heck of a bargain there.
Bottom line, if the client can indeed be satisfied by a $3/hour designer, they weren’t going to be a client for long anyway.
If the client tries the ‘kid working out of his parents’ attic’ and gets back a piece of junk, he will call you again.
Oh, and don’t ask how that cheapo worked out. Let him save face.
Absolutely true! If they want to be cheap, they can hire someone for cheap and get cheap quality results. Everyone wants to save money, but if a business is trying to rebrand or push their online presence forward and wants to skimp out on cash, maybe they should rethink their strategy and decide what’s important to put money into.
If you’re a good freelancer, the lack of their business won’t affect you at all.
Very true. 9 time out 10 they usually come back, due to unreliable services offered by others.