I’ve been holed up working on a batch of new material on winning the bigger-money clients. And this idea came bubbling up from the deep.
I have never tried this, nor seen it done, so it comes without warranty of any kind. I am posting the recipe without having baked this particular soufflé.
Here’s the idea:
You’ve identified your A-list dream clients. The well-moneyed, heavy-using customers you would crawl through broken glass to have as clients.
You find a way to make contact with the right person. In your email, of course, is the url of your website.
And there, on your site, easily findable, unmissable, is a link, a text box, or a sidebar that reads:
Companies I admire.
Or, Work I like
Creative Directors I’d love to work for
Or Web sites that get it right
The five best UIs on the planet
And there, maybe number two or three in the list, is the company or brand or client you are wooing. Along with a few lines about why they make your hair stand up.
Ostensibly, this list serves the same purpose as a blogroll, or a list of your favorite links, or books you read last month. It’s a shorthand way of showing your leanings, your sensibilities, your style and outlook. Who you like shows who you are.
But for that specific client you’re courting, it’s a way to demonstrate — publicly — that you are in tune with what they’re doing. You’re of the same mind, you’re on their side, you get what they’re about. You freaking love their stuff. And you say aloud, in public.
I’m thinking, if you were a client, who would you rather entrust a project to?
Some good freelancer with a nice portfolio?
Or some good freelancer with a nice portfolio who also happens to be a die-hard fan and has studied pretty much everything you’ve done and holds it up as the paragon of kick-ass work?
- This cannot sound like transparent, vague and empty butt-kissing. Whatever you say, make it specific, thoughtful, detailed.
- Maybe add this to your site a month before you make your contact. Just in case your client is savvy enough to check your source code for the date of last update? This can’t seem like a set-up.
I think there’s something to this.