Comments on: Ten True Fans http://thefreelancery.com/2010/05/ten-true-fans/?utm_source=rss&utm_medium=rss&utm_campaign=ten-true-fans Thriving on your own Thu, 17 May 2012 20:51:17 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tatjana Heckmann http://thefreelancery.com/2010/05/ten-true-fans/comment-page-1/#comment-8465 Tatjana Heckmann Thu, 03 May 2012 09:38:14 +0000 http://thefreelancery.com/?p=698#comment-8465 What a great, simple and refreshing way of looking at freelance business! After all this talk of marketing strategies and what one has to do, this sounds just right. Thank you for your eye-opening thoughts. What a great, simple and refreshing way of looking at freelance business!
After all this talk of marketing strategies and what one has to do, this sounds just right.
Thank you for your eye-opening thoughts.

]]> By: José M. Montero http://thefreelancery.com/2010/05/ten-true-fans/comment-page-1/#comment-8414 José M. Montero Wed, 02 May 2012 18:00:43 +0000 http://thefreelancery.com/?p=698#comment-8414 Really interesting, as a freelance translator I always guessed that, but never was able to express it so simple! Thanks for your efforts on this blog! Really interesting, as a freelance translator I always guessed that, but never was able to express it so simple! Thanks for your efforts on this blog!

]]> By: Patricia Lane http://thefreelancery.com/2010/05/ten-true-fans/comment-page-1/#comment-8366 Patricia Lane Wed, 02 May 2012 09:17:34 +0000 http://thefreelancery.com/?p=698#comment-8366 Absolutely spot on! And an excellent reminder for many freelancers who spread their energies too thin striving for quantity (large client portfolio) rather than quality (the right client portfolio). Focusing on one's niche - and serving key clients within that niche - is a smart, and sustainable, marketing strategy. And one that let's you continuously hone expertise and positioning and broaden your relationship with those clients. The trick is to have 10 true fans at any one time, and at all times, to ensure equilibrium in freelance income sources. That's where smart, targeted marketing and business development efforts, as well as referrals of course, make all the difference. Making those astute choices and having the courage to say "no" to a project or prospect that doesn't quite fit the bill pay off in the long run. Absolutely spot on! And an excellent reminder for many freelancers who spread their energies too thin striving for quantity (large client portfolio) rather than quality (the right client portfolio).

Focusing on one’s niche – and serving key clients within that niche – is a smart, and sustainable, marketing strategy. And one that let’s you continuously hone expertise and positioning and broaden your relationship with those clients.

The trick is to have 10 true fans at any one time, and at all times, to ensure equilibrium in freelance income sources. That’s where smart, targeted marketing and business development efforts, as well as referrals of course, make all the difference. Making those astute choices and having the courage to say “no” to a project or prospect that doesn’t quite fit the bill pay off in the long run.

]]> By: Pablo Mugüerza http://thefreelancery.com/2010/05/ten-true-fans/comment-page-1/#comment-8364 Pablo Mugüerza Wed, 02 May 2012 09:09:23 +0000 http://thefreelancery.com/?p=698#comment-8364 Love this blog! Fresh, well-written info! Thank you Love this blog! Fresh, well-written info! Thank you

]]> By: Youssef Sarhan http://thefreelancery.com/2010/05/ten-true-fans/comment-page-1/#comment-2545 Youssef Sarhan Sat, 22 May 2010 01:48:55 +0000 http://thefreelancery.com/?p=698#comment-2545 I'm really really enjoying this blog, it's so refreshing! Well done! I’m really really enjoying this blog, it’s so refreshing! Well done!

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